385 Cedar Avenue PO Box 2410, 100 Mile House, BC V0K 2E0View on Map »

About Us

As professional financial advisors, we continually strive to see every client realize all of their financial dreams. Whether your goal is to save for a new home or your retirement, protecting loved ones from financial loses or managing your portfolio wisely, we have the experience and resources to meet your needs.

Judy Simkins

Financial Advisor
Lifecycle Financial
Investia Financial Services Inc.

Judy opened an office of Money Concepts, a franchised Financial Planning Firm, in 2000. In January 2014, when the Franchise Agreement with Money Concepts ended, we changed the firm’s name to Lifecycle Financial.

Our office has grown to include 5 Advisors and 1 administration staff member in 2 separate offices, our main office in located in the District of 100 Mile House & the other in Kimberley. We are also closely associated with Family Financial in Nelson, BC. Judy has enjoyed working in the financial services industry her total working career.

It is Judy’s passion to assist her clients in reaching their financial goals & being there to provide advice & guidance with their retirement & estate planning as well as ensuring their families are protected by using many life insurance products. Judy enjoys volunteering in our community & is currently an active member of the 100 Mile House Lions Club & in a director of the South Cariboo Community Enhancement Foundation. Judy enjoys spending time with her family, camping and traveling.

Dave Simkins

Financial Advisor
Lifecycle Financial
Investia Financial Services Inc.

Dave was born in Kelowna. After residing & working in Calgary, Vancouver, Kimberley & Cranbrook, he transferred to 100 Mile House in 1986.

Dave spent 22 years in the banking industry before joining Money Concepts in 2002. In January 2014, when the Franchise Agreement with Money Concepts ended, the firm’s name changed to Lifecycle Financial.

Dave's previous career spanned accounting & business administration along with specializing in financing for small business owners. His previous career has provided his extensive knowledge in Business and Personal Finances.

Dave enjoys spending time with his family, camping, fly fishing and travelling.

  • Mutual Fund Representative
  • Certificate of Accomplishment Financial Counseling
  • Branch Managers' course
Non Profit Societies:
  • 100 Mile House Lions

Apryl Case

Financial Advisor
Lifecycle Financial
Investia Financial Services Inc.

Apryl was born and raised in the area around 100 Mile House. After her graduation from Peter Skene Ogden in 2002, she left home to pursue her dream of becoming a famous chef which eventually landed her in Alberta where she first became involved in the financial planning world. She soon discovered a passion for it and after feeling she had spread her wings long enough, returned home to 100 Mile House where she joined Dave and Judy Simkins at Lifecycle Financial.

She has now been a part of the Lifecycle Financial team for 6 years and is licensed as a Qualified Associate Financial Planner with FP Canada, both a Financial Advisor and Branch Manager with Investia Financial Services Inc. and an Insurance Agent with Insurance Council of British Columbia, licensed in both Life and Accident & Sickness Insurance.

Apryl is passionate about what she does and loves working closely with her clients towards reaching their financial goals. She believes everyone deserves sound advice when it comes to investing regardless of where they are at in life or the size of their portfolio.

Apryl is an avid reader, loves to travel and is an active volunteer with the 100 Mile Lions Club. Wherever she is, her dog Lexy is never far from her side. When they are not in the office or on the road, they spend their time with family and friends or working on their next home project.

Brenda Spurrell

Licensed Assistant to Judy Simkins
Lifecycle Financial

Brenda was born and raised in Lark Harbour, a small fishing village on the west coast of Newfoundland. She studied Business Education after high school, and moved to Ontario after graduation, where she started her first job as a junior accountant with a chain of retail stores.

She spent several years in Ontario, before moving further west – first to Thompson, Manitoba, then a short time in Fort McMurray, Alberta. After an amicable divorce from her high school sweetheart, she met her present husband, Bernie, in the year 2000, and moved to British Columbia at that time.

Brenda and Bernie have two teenage daughters, Arianna and Faith, who attend Peter Skene Ogden school in 100 Mile House. They moved to Lone Butte in 2016, where they own an acreage, and breed King Charles Cavalier spaniels as a family passion.

Brenda began working with Lifecycle Financial in April of 2019, as the office administrator. With over 30 years business experience, she is looking forward to learning more about financial investments and is planning to obtain her Mutual Funds license within the next year.